Gen Z is fired up over the hot new blush trend taking over TikTok.
Just in time for summer, the ultra-bright blush prank, which leaves the wearer more sunburned than kissed, has been popularized by celebrities and content creators.
The style is a signature look for pop star Sabrina Carpenter, who is known for her doll-pink cheeks, while Emily Ratajkowski and Hailey Bieber – whose cosmetics brand Rhode launched a line of blushes, some of which are a vibrant shade Koralesh – They have even joined the “sunburnt makeup” trend.
Rachel Carlisle, an influencer who boasts over 72,000 followers on TikTok, sparked a frenzy with her blush routine, which involves packing a rich rouge on the cheeks, nose and forehead before applying foundation, giving the desired look of sunburned.
Some viewers have called her technique “blush-blind”, “crazy” or “too red”, saying that if they saw a friend wearing so much blush, they would “think they have [a] sunburn.”
However, the trend is a safer way to achieve a sun-induced glow without the sun’s harmful rays, despite a recent surge in the popularity of tanning beds.
“My favorite way to look sunburnt but not break my skin,” creator Kim Lloyd wrote in a recent video.
In fact, some makeup gurus like influencers Isabell Rose and Tabitha Swatosh created a faux tan — or, in this case, burn — around the eyes and even on the décolleté, mimicking the look of tan lines from sunglasses, jewelry and clothing of the bathroom.
Such extreme blushing isn’t necessary to follow the trend, of course—just pack the pigment into the apples of your cheeks—but it may take some experimentation to perfect the routine.
“My advice: You can always start with less and see how you feel. And you can build on that,” Bieber told Byrdie. “That’s what’s so nice about these blushes, they’re very buildable. You can start with just a small flush of color on the cheeks and intensify it if you want. Start slowly. See what works for you.”
The current blush buzz is different from the bronzed, contoured look of the 2010s, when blush was almost obsolete. But now, with the rise of other trends like boyfriend blush, sunset blush and cold girl makeup, rouge has become an essential element in makeup bags everywhere.
“I think people are just having fun right now,” Stephanie Peng, author of the Beauty Unhyped newsletter, told Vox. “Red is a little less utilitarian than it used to be. Blush can truly be a statement product in the same way that eyeshadows in the 2010s were a cosmetic and experimental product.
While it’s possible that the blush boom could explode in the coming seasons, experts believe that the current obsession with maximalism will only fuel fashion.
“I think bold blush is here to stay for now,” predicted MacKenzi Nelson, art director at Helen + Gertrude, telling Vox that “women are really having fun” with the product.
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Image Source : nypost.com