Barstool Sports founder Dave Portnoy is sharing his cancer prevention journey with the world.
Portnoy, 47, had a colonoscopy on July 31 and documented the experience on social media for his fans.
The CEO announced in a video on X, formerly Twitter, on July 29 that he was preparing for the procedure in Boston as part of what he jokingly called the “Dave is getting old checklist.”
Before starting his fast and preparation, Portnoy said he ate “seven close dinners from Giacomo”.
While he said he was afraid of the procedure, he emphasized the importance of screening men, saying, “You have to do it.”
Colon cancer “is the second leading killer of men,” Portnoy said in the video. “It can be treated if you catch it early.”
(Updated statistics from the American Cancer Society show that colorectal cancer is the third deadliest cancer for men, after lung cancer and prostate cancer.)
Portnoy said he has partnered with the Washington, D.C.-based nonprofit organization Lead From Behind to help raise awareness of colorectal cancer.
“I’m a captain, that’s what captains do – they steer the ship,” he said.
On July 30, Portnoy tweeted: “I’m starving. It might not make it.”
The next morning, at 5:48 a.m., he tweeted, “Rise and shine, it’s colonoscopy time!”
He then shared a video of himself arriving at the facility, joking that no one was available to check him in even though he had been instructed to show up an hour early.
At 7:18 a.m., after checking in and changing into a gown, Portnoy shared a selfie with the caption, “Locked and loaded.”
It seemed the procedure went off without a hitch, as his next post was a short video taken afterwards, showing him a little pale from the anaesthetic.
Later that day, he posted photos of his “recharge meal” after the colonoscopy.
Fox News Digital reached out to Portnoy and Lead From Behind for comment.
Portnoy has previously been open about his health issues.
In June, the social media personality revealed on his podcast, The BFFs Pod, that he had been diagnosed with skin cancer, which was surgically removed from his neck.
The condition was caused by “laying in the sun all day without sunscreen,” Portnoy said.
“I went to a doctor, did a skin thing, they scraped it off and one of them came back cancerous; I have to remove it”, he added.
Portnoy then said on X that the cancer “wasn’t the serious kind, thank God.”
Portnoy is not the first public figure to open up about getting a colonoscopy.
In 1997, journalist Katie Couric—then a “Today” show host—received her first colonoscopy on air in an effort to raise awareness and encourage others to get screened.
Shortly before her procedure, Couric lost her first husband to the disease.
In 2021, the US Preventive Services Task Force updated its guidelines to recommend that adults begin regular screening for colorectal cancer at age 45.
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