It’s a new buzzword taking over social media thanks to Gen Z — and it all started with a satirical video about makeup in the workplace.
TikTok user Jools LeBron posted her first video using the word “demure” on August 2, talking about her work look.
“Do you see how I come to work? Very humble, very careful,” she said, showing off her natural makeup look and straightened hair.
“Let’s not forget to be humble, diva.”
Demure is often a word used to refer to women who behave reserved, modest and shy.
It’s not the only video where she’s used the word — in fact, it’s almost a series where the influencer talks about her “embarrassing” acts where she jokes about how kind she is.
LeBron also showed her “very humble” attitude with her Cirque de Soleil demeanor, saying she wasn’t rushed out of her seat like everyone else to leave.
Although there have been debates over who started the trend, everyone agrees that it was Mrs. LeBron who made it explode.
Many believe it’s an attempt to poke fun at previous trends, such as the clean-girl aesthetic, which saw women go out of their way to look clean without a hair out of place.
Now, other social media users have adopted the trend in a big way with almost 10,000 videos using the demure hashtag in the past week.
Singers Lizzo and SZA have been lip-synced to Lebron’s original sound, while TV shows such as Gilmore Girls have chosen scenes from the show and described them as “very humble”.
But it is not only the big names that have fallen behind the satirical trend.
Whitney Simmons, who posts fitness content on the social media platform, posted a video of herself checking that the exercise bench wasn’t moving before starting her workout.
“Do you see how I triple check the bench,” she said as she put the device in place, before cutting to the grips of people riding the bench and it collapsing on top of them.
She then repeatedly pushed him.
“Very conscientious, very cool, very humble,” she said.
Meanwhile, fellow social media user Campbell Puckett shared a video of how to eat a croissant in a “calm” way.
“Watch me eat this,” she said as she cut a small piece of the baked good.
“It is very modest. It’s very cool, very humble. I have the perfect bite – not too big, not too small. I’m not messy.
“I don’t like crumbs.”
Another social media user, @hauskris, posted a video of herself using her soda fountain machine at her home using Lebron’s voice.
“Having a Diet Coke fountain in my house is very humbling, very mindful and very cool,” she said.
But some people have been left very confused by the trend that has quickly gone viral.
“Would someone mind telling me what the fK this humble trend means,” wrote user X, formerly known as Twitter.
Another added: “What does patience mean and who taught him that word of the week.”
Others have claimed that the trend has already “run its course”.
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Image Source : nypost.com