The surprising healthy elixir everyone’s looking for, according to Pinterest’s fall trend report

Health nuts are craving this plant-based drink.

Okra water is the most searched food and drink on Pinterest according to the company’s Fall 2024 Trend Report, with the elixir purported to aid digestion and improve vaginal health.

Searches for okra water — one of the many food and wellness trends that TikTok has picked up — grew 470% since last year.

Okra water is made by soaking okra in water for up to 24 hours, draining and drinking. The result should be a thick liquid with a gel-like texture.

In addition to helping the gut biome, health influencers have claimed that the messy juice will give you smooth, clear skin and provide you with vitamins and nutrients to nourish the body.

According to Health.com, research on the benefits of okra water is lacking because the drink form of the plant is relatively new.

However, it’s likely that drinking the juice can reap some of the benefits of the herb, which is known to help many people with digestion and skin appearance.

Meanwhile, Pinterest users have also been searching for portobello mushrooms (+80%), quinoa pudding (+140%), cloud egg (+130%) and Ashwagandha (+80%) at increased rates.

Apart from earthy foods, jelly is also supposedly on a roll as people are experimenting with a variety of flavors “for a sweet and satisfying treat”.

Searches for blueberry jelly recipes are up 160% since last year, while plum jelly is up 140%, peach jelly 120%, black raspberry jelly recipe 90%, milk jelly 90% and raspberry jelly 75%.

There was also a 50% increase in interest in “Japanese food”, with searches for specific foods and dishes.

Deconstructed sushi bowls have seen a 370% increase since last year. Additionally, people are searching for easy recipes for mochi (+75%), Japanese candy (+70%), chicken karaage (+80%), katsu curry (+100%) and tempura sushi (+70%).