What is Summerween and why retailers are cashing in on summer Halloween parties

Nothing about celebrating “Summer Halloween” feels off unnaturalFor the biggest fans of the holiday – in fact, shoppers are already stocking up on Halloween decor.

Like many #Summerween posts, Barton’s short video immediately received millions of views and thousands of comments. But, something was strange about it.

People began to point out that the summer Halloween celebration is not a new concept. Some referenced the Gravity Falls Summerween episode that aired on the Disney Channel in 2012.

The mystery cartoon series followed the characters through their Summerween adventures, complete with cantaloupes, crackling skulls, spooky Summerween costumes and plenty of shenanigans.

Modern Summerween parties seem a little heavier on decor, as Barton’s extravagant set-up suggests. Hundreds of her followers asked where to shop for their Summerween party decorations.

Barton shared links to her decor on her Amazon storefront. Her favorites include a 5’4″ skeleton, a pumpkin-rimmed tree, and remote-controlled Harry Potter floating candles.

Surprisingly, Amazon has embraced the “Summerween” shopping trends for years. The “Summerween” section of the site is already stocked with fiery t-shirts, tattoos, string lights and other outdoor decorations.

According to a report from USA Today, Halloween shopping has started progressively earlier each year since 2019. This year, Amazon’s Halloween sales peak began to rise in the first week of August.

Amazon isn’t the only retailer cashing in on decorating and buying Halloween costumes this early. A handful of other stores have also jumped on the Summerween gun.

TJ Maxx didn’t wait long to comment on Barton’s clip. “You might be on to something!” The company wrote alongside a pumpkin emoji.

“Are we all having a Summerween party now??” Instacart entered.

Big box brands are known for leaning heavily on the Halloween market in the months leading up to the holiday.

Target’s “Best on the Block” selection promises a variety of “nostalgic favorites, as well as some new twists and flavors” — like whimsical kids’ costumes, candy bags and bowls.

Lowe’s shared its Haunted Harbor decorations in July. The creepy underwater animatronics and sea monsters were inspired by a wave of TikTok videos showcasing the unpredictable nature of the deep sea and horrific marine havoc.

Home Depot also put its sought-after “larger-than-life” skeleton on the shelf this July. The hyper-realistic decoration was first released in 2020 and caused an instant frenzy online with its 12-foot-tall and soul-piercing eyes.

“The Home Depot is excited to share the return of the famous 12-foot Skeleton (popularly known as Skelly), who is back this season for more fun and scares,” said Lance Allen, senior decorative holiday merchandiser at The Home Depot.

It’s uncertain how long Skelly will be available this year, whether Lowe’s will run out of its bad portion of the sea, or whether all the best candy will be cleared out before October 31 rolls around. But there’s nothing to fear – apparently, it’s never too early to start your Summerween shopping.

Shop trendy summer decor

Home Accents Giant Size Skeleton

Shop Home Depot’s would-be skeleton now before it retires to the sold-out graveyard. The usually sold-out skeleton is now back at The Home Depot, so we advise grabbing it now – limit one per order.

Tired of waiting for actual Halloween? You and your Summerween party friends can take some of your frustrations out on this Pumpkin Piñata. The wack stick is included.

Keep your Summerween drinks cold in the summer heat with this iconic Spider Blow Up Cooler, available for just $25.99. It holds around 120 cans or doubles as a kiddie pool – depending on what kind of party you’re at.

A simple banner that screams, “Summerween,” is the perfect backdrop for the sizzling summer festivities. It ships fully assembled, so you don’t have to worry about anything except where you’re going to hang it.

Pottery Barn boasts many Summerween holiday table settings. These silver skeleton candle holders keep your taper candles on a sturdy base and can be used in any corner of the house except the dinner table.

It’s not a holiday without string lights. Amazon’s Dazzle Bright lights are an increasingly popular choice, with 5,000 reviews and counting. The kits are available in a variety of shades and have multiple settings such as flash and fade.

The best Halloween treat for adults comes in the form of skull goggles, and this six-pack is currently a best-seller at Walmart. For just under $20, you might want to grab a few sets.

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