Parents understand. Making sure kids get their daily dose of fruits and vegetables can be an uphill battle. Raw Generation wants to change that.
According to the US Department of Agriculture, at least half of every child’s plate should be a wide variety of fruits and vegetables.
In some homes, mealtime can quickly turn to anger; tearful fights, moans and sometimes, full-on food fights that culminate in a floor littered with broccoli and mashed carrots.
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Resisting the temptation to feed a screaming baby a sugar-laden drink is just as troublesome. Sometimes it seems like the only way to get them to eat something. And in other cases, you just need to distract them with something tasty.
The data should not be surprising. American children are not meeting health benchmarks. According to the CDC, nearly 32% of children ages one to five did not eat a daily fruit, 50% did not eat a daily vegetable, and 57% drank a sugar-sweetened beverage at least once. .
In response to these health gaps, Raw Generation’s Director of Nutrition, Lisa Testa, set out to design a kid-friendly drink that packs big nutrition into little bodies.
The ritzy war juice brand, best known for its ‘Skinny’ juice cleanses and plant-based smoothies, has launched a new line of nutritionist-designed baby juices aimed at solving two of these common problems; closing children’s health gaps by formulating something they actually they want to drink
Breaking down the ingredients is simple.
No added sugar, preservatives or artificial flavors, just raw juice made with over 40 fruits and vegetables, like turmeric, lemon, carrot, bell pepper, cranberry and more superfoods. Popular flavors include calcium-rich Green Sipper and Vitamin A and E-packed Red Sipper.
Kid-sized Sippers are packaged in a playful crayon-like box with seven different cold-pressed liquids in a rainbow of colors, one for each day of the week. Stockpiling is suggested.
The four-week option starts at $99 and the flexible eight-week option from $166. First-time buyers can enter a Raw Generation coupon code for 10% off their first order.
How are Raw Generation Sippers different from supermarket juices?
The healthy mix of ingredients isn’t the only thing that sets Sippers apart from the juice boxes you see in grocery store aisles.
Unlike many traditional store-bought juices, Sippers are never heat or pressure treated; allowing them to retain all the essential nutrients, vitamins and enzymes – so kids are getting a more potent amount of the nutrients they need in every sip.
Since the sips are made with 100% fresh juice, it is important to note that they are more perishable and should be enjoyed at home.
Both children and adults can enjoy the change. The reviews have already poured in and customers have suggested that even some of the most “weird” eaters have left Sippers behind, plus many parents who also want to indulge in a healthy snack.
“I got a little taste of each. My child loved every flavor,” said one reviewer. “He even cried when one came out! I love that there is no added sugar, stabilizers, etc, and that there is such a variety of fruits and vegetables included.”
Considering the range of health concerns children face—from childhood obesity to hyperactivity—finding a desirable, simple solution like Sippers is a game changer.
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This article was written by Miska Salemann, New York Post Commerce reporter. As a first-time Gen Z mom, Miska tests baby, maternity, and postpartum products with her daughter, ranging from stylish new baby clothes to long-trusted diaper brands. She evaluates baby- and mom-approved products for practicality and quality, and consults with medical and parenting experts to evaluate safe ingredients, usage and more. Before arriving at the Post, she covered lifestyle and consumer verticals for the US Sun.
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